Location Location Location
In e-commerce, consumer decision-making, more often than not, starts with Google – in which the consumer researches a product prior to purchase. Get to the top of a Google search page for your product/service category, beat your competition and your brand will automatically top of the consumer’s browsing list, giving your small business a better chance of ending up in that digital basket.
This is not as simple as it seems. A good place to start is having a good product first and foremost, that is bought frequently with strong ratings and reviews.
How Speeding Up Your Mobile Site Can Improve Your Bottom Line
A slow website has a negative impact of a user experience. Quicker website perform better when it comes to conversion rates, average order values, and even page views. *
1. Faster sites mean more customers will reach checkout. Improving site speed increases progression rates on almost every step of the mobile purchase journey — from the homepage to the checkout — for the majority of brands.
2. Faster sites encourage people to stay longer and purchase more. Decreasing mobile site load times by just one tenth of a second resulted in major performance gains. Specifically, conversion rates went up by 8.4% for retail and 10.1% for travel. In retail alone, the average order value grew by 9.2%, while luxury sites saw an 8% rise in page views per session.
3. Faster sites have lower bounce rates. A mobile speed improvement of just 0.1 second for an informational page decreased bounce rate by 8.3% for 1 in 2 lead generation sites.
Businesses need to prioritize a user-first culture to see the benefits of improving site speed. Today’s users are looking to mobile. Here are some tips:
- Start by understanding your mobile page speed by using tools like Test My Site.
- Use Test My Site to see how your mobile site stacks up to your competitors.
- Make mobile speed a priority and to allocate the necessary resources.
- Track your site speed and link it to your analytics data to see the impact of speed improvements.
People Over Things
Marketing that shows how a product or service can enable life to continue and enrich it will connect better with your customers. Aim to achieve a human connection, focusing on friends, family, local places or the community. Focus on people rather than things.
* Milliseconds Make Millions by Deloitte