We are an Irish digital design, e-commerce and marketing company serving local businesses and startups. Our goal is to launch not only a website, but a long-term relationship.
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    We are an Irish digital design, e-commerce and marketing company serving local businesses and startups. Our goal is to launch not only a website, but a long-term relationship.
    • Home
    • Work
    • …  
      • Home
      • Work
      EMAIL US

      SKIN IN THE GAME

      The origin of the phrase "Skin In The Game" comes from southern derby races. As the owner of the horse, they have the most riding on the outcome of the derby event and therefore have "skin" in the game. Nassim Taleb, mathematical statistician, former options trader and author of The Black Swan (The Sunday Times ranked it as one of the twelve most influential books since World War II) has an interesting risk management rule focusing on the importance of incentives.

      Disruptive Branding To Disrupt An Industry

      Through a brand identity makeover (logo and packaging), refocused brand positioning (climate friendly, barista quality) and fresh, creative marketing, Oatly has transformed its business in recent years and is now valued at $10 billion *.

      Cyber Crime

      Over the past year, we highlighted increasing cases of cyber crime. Listen to Cork-man Ronan Murphy of Smarttech 247 discuss the latest hacking of Ireland's HSE. The incident was highlighted by the World Economic Forum; below is an interview with US Security Secretary on the topic, who has advice for all companies & individuals around the world.

      How Oatly went from a decades-old obscure brand to a $10 billion IPO

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