Podcast Of The Week

Purchase Journeys

When consumers want to buy a specific item, this is where they start their journey.

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Social (media) commerce is expected to grow the largest of all channels in the future. Overall brand-building will be a key element of success. If you pride your small business on customer service, then consider your customer's experience on your website (UX) as similar to how they are treated in your store, shop or restaurant by your staff.

'It is time rethink the role of e-commerce as central to the overall customer journey'.

Conny Braams, Chief Digital and Marketing Officer at Unilever

“Everybody's waking up to the fact that you might be consumer-centric as a company, but now the winners will be the ones that will adapt what they do to serve consumers better and faster,”

Marcel Marcondes, US Chief Marketing Officer at Anheuser-Busch InBev

New Habits For The New Year