WHAT PEOPLE ARE SEARCHING FOR ONLINE?

Today, 3 out of 4 online customers use a search engine to find a business. People search on Google when they’re ready to act — to buy something, find a service, or book an appointment. In addition, 3 in 4 people who conduct a local search on their smartphone visit a related business in person within 24 hours. *

What are Irish people searching for online?

We are now preparing for life after Covid-19. We are looking for accurate information, transparency and guidance. How can you help position your website to attract traffic?

Google Business is your verified place of business on Google. It gives details of your address, opening hours, phone number etc and is separate yet connected to your website. Irish people are searching Google for 'when pubs will reopen' or 'when will IKEA open' or 'when can I visit a hairdresser'. If your website & Google listing is up-to-date, it will help attract these potential customers. Consider adding a Covid-19 update.

Add a page, post, a header, a banner or pop-up notifying visitors when you will be reopening.

Show your customers what your businesses will look like and what to expect before they visit. This will make them feel more comfortable. Consider imagery, a slideshow, a short video.

Publish an FAQ on your website, answering the following frequently asked questions:

• Do customers need to wear face masks?
• Is your business only offering table service?
• Does your business only allow a certain amount of customers in at a time?
• Has your business improved hygiene standards or been deep cleaned recently?
• Does your business offer takeaway/click or collect
• Does your business offer contactless delivery services?

*

Ipsos Research, Benefits of a Complete Listing

Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment