Keep It Straight Forward

The circular economy has become a 'buzz term' now. The European Commission has adopted a new Circular Economy Action Plan - one of the main blocks of the European Green Deal, Europe’s new agenda for sustainable growth. If you don't know what it is, you will soon. Among many, Kate Raworth, founder of Doughnut Economics, has been explaining its benefits for years.

In the age of bland advertising and copycat storytelling, you may be searching for your own style of communicating what you do. Check this video out for inspiration.

Finnish firm, Ekoken, which was acquired for €470 million one year after the above video production, hired a filmmaker.

"We wanted to make a straightforward film on waste. Ekokem shows the way to a greener future, but this film will not show children running around in a meadow! The film is a straight forward description of the human ecological footprint on earth, the potential disaster and how Ekokem is reversing that,by creating valuable resources from waste using the concept of Circular Economy."

Leandro Righini, filmmaker at Makefilms

Keep It Simple

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And now, having spoken of the men born of the pilot's craft, I shall say something about the tool with which they work--the airplane. Have you looked at a modern airplane? Have you followed from year to year the evolution of its lines? Have you ever thought, not only about the airplane but about whatever man builds, that all of man's industrial efforts, all his computations and calculations, all the nights spent over working draughts and blueprints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity?


It is as if there were a natural law which ordained that to achieve this end, to refine the curve of a piece of furniture, or a ship's keel, or the fuselage of an airplane, until gradually it partakes of the elementary purity of the curve of a human breast or shoulder, there must be the experimentation of several generations of craftsmen. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.


Quote by Antoine de Saint-Exupéry

Keep It Real

'Songs In the Quay of Life' is a series of live performances that were filmed in the Spirit Store during the winter lockdown at the end of 2020.

A superb example of entertaining your customers while also supporting your partners (musicians), local environment ( Department of Tourism-Culture-Gaeltacht) & a local charity (Dundalk Simon Community).

Hats off to Spirit Store, Bar & Live Music Venue.

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